A trusted global brand for women's workout programs. We are a family-owned and operated business founded by partners Jarryd L. Neller & Jayde M. Peets.

Our brand is the culmination of a deeply personal journey embarked upon by our visionary founder, Jayde. Her path was shaped by her own transformative experience—at just 13 years old, she was told by a doctor that she was “severely obese.” She intimately understood the challenges and struggles of feeling disconnected and excluded from fitness communities. But her life changed when she discovered the joy of movement, falling in love with working out and losing a total of 26kg (57lbs) through her dedication.

Motivated by her personal transformation and a desire to help others on their journey, Jayde set out to create workout programs that empower women to embrace their strength, build confidence, and feel a true sense of belonging. Our programs are designed to be accessible, effective, and transformative, helping women of all backgrounds achieve their fitness goals in a supportive and encouraging environment.